Mediabrands Audience Platform

The Mediabrands Audience Platform improves insights and results for clients by helping agencies find, buy and engage their most valuable audiences in real time.

IPG Mediabrands has evolved the specialist digital practices of Reprise Media, Cadreon, Ansible Mobile and Spring Creek Group into a constellation of data-driven services and enabling technologies called the Mediabrands Audience Platform.

The focus is on all addressable platforms – search, display, mobile, social, video, applications and e-commerce.

Cadreon provides strategic, consultative and executional services for audience-targeted digital advertising through a combination of sophisticated technologies and services.

RepriseMedia helps leading brands acquire and engage high value audiences through a rigorous approach to planning and optimizing search campaigns that leverages proprietary technology and strategic partnerships with the search engines.

Ansible creates a connective 1:1 layer across all mobile communications touchpoints, accelerating consumers through the purchase journey.

Spring Creek Group helps global brands better understand, engage, and delight current and potential customers by delivering social media research and analytics, strategic planning, community management and paid + earned media campaigns.